SEO

Search engine optimization is the process of maximizing the ranking of a website’s individual html pages in search engine results pages (SERP’s). In order to draw qualified traffic to the website, it’s imperative that as many as possible of the sites pages appear high in the search engines results listings for popular and relevant keywords.
This in turn creates opportunity for search engine visitors to click through to the Savmor Rent a Car site and for the site to then have a chance at persuading the visitor to make a reservation with your company.

SEO Essential Package

($750 for up to 20 page site)

In an effort to gain maximum exposure for your proprietary website you need to ensure that your website is viewed favorably by the internet’s major search engines, Google, Yahoo and MSN. Search engine optimization is the process of maximizing the ranking of a website’s individual html pages in search engine results pages (SERP’s). In order to draw qualified traffic to the website, it’s imperative that as many as possible of the sites pages appear high in the search engines results listings for popular and relevant keywords. This in turn creates opportunity for search engine visitors to click through to your proprietary site and for the site to then have a chance at persuading the visitor to do business with your company. The SEO Essential package is intended to get your house in order and is good way to prepare for a more aggressive SEO building campaign.

SEO Site Audit Report
You will be provided a detailed report regarding your current website’s performance including:

  • Current traffic levels and site assessment (assuming your hosting companies provides this service)
  • Inventory of what pages have been indexed by Google, MSN and Yahoo
  • Inventory of what web pages link back to you
  • Code Audit of all pages with general suggestions on how to improve on page optimization

Keyword Development Strategy
You will be provided a list of between 10 and 20 keywords that best represent your industry niche that will be researched from the following keyword research resource:

  • Wordtrakcer.com
  • KeywordDiscovery.com
  • Yahoo Search Marketing Services
  • Google Adwords
  • Raw logs analysis

Keywords will be selected based on analysis of relevancy, activity and competitiveness.

On-Page Optimization

Your website pages will be optimized with the intent of making your current pages as search engine friendly as possible without greatly altering its effectiveness in communicating your marketing message to your web users.

This will be accomplished by optimizing your pages HTML code. The code will be validated as properly structured and in regards to Keyword Prominence (where the keyword is situated in key areas of the page), Keyword Density (how many times the keyword is mention). The code of your pages will be changed in multiple ways to ensure quick and effective indexing by Google, Yahoo and MSN.

Initial Submission
Your site’s pages will be submitted to Google, Yahoo and MSN for indexing and a follow up report will be provided indicating indexing status.

SEO Content Development ($750 + $75/page)

This package is intended for companies who wish to deliberately increase their sites exposure on the major search engines natural listings for keywords relevant to their business. This strategy includes original, keyword optimized content developed to compliment your sites main business objectives. In doing so your site will gain valuable page equity that will help your sites pages appear higher in search engine results pages.
This package includes:

  1. SEO Essential Package components
  2. SEO Site Audit Report
  3. Keyword Development Strategy
  4. On-Page Optimization
  5. Initial Submission
  6. Content Development and Deployment
  7. Content research
  8. Content writing
  9. Conversion to HTML
  10. Content keyword optimization
  11. Integration into site

On-Page Optimization for Existing Pages ($25/page)

Your website pages will be optimized with the intent of making your current pages as search engine friendly as possible without greatly altering its effectiveness in communicating your marketing message to your web users.

This will be accomplished by optimizing your pages HTML code. The code will be validated as properly structured and in regards to Keyword Prominence (where the keyword is situated in key areas of the page), Keyword Density (how many times the keyword is mention). The code of your pages will be changed in multiple ways to ensure quick and effective indexing by Google, Yahoo and MSN.

Link Building Campaign ($250 per 5 links)

Developing a large network of links from complimentary web pages on the internet to your website is one of the very best ways to gain inexpensive and qualified traffic to your sites.

Your company will receive appropriate reciprocal linking opportunities with sites that compliment your company’s content from websites, associations and directories related to your industry. The ongoing development of links helps promote your site in 2 distinct ways:

1. Direct traffic from well qualified sites
2. Link popularity boost from the major search engines as all engines have some form of link popularity factored into their ranking algorithm.

This is accomplished by submitting your site to industry specific directories as

The success of this strategy works in direct proportion to the quality and quantity of relevant content that is developed. You’ll receive monthly link reports that indicate what pages are now linking back to your site

Professional SEO Package ($1000/month)

This package is intended to be delivered on an ongoing basis and requires a 6 or 12 month commitment in order to see its full results. Many clients continue with this program indefinitely. This package includes:

  1. SEO Essential Package components
    • SEO Site Audit Report
    • Keyword Development Strategy
    • On-Page Optimization
    • Initial Submission
  2. SEO Content Development (10 pages/month)
    • Content research
    • Content writing
    • Conversion to HTML
    • Content keyword optimization
    • Integration into site
  3. Link Building Campaign (5 links/month)
  4. Reporting
    • Index status (is the page indexed)
    • Keyword ranking report
    • Traffic monitoring.